Can I Make Money Offline With My Online Leads?

If you have an online list with direct marketing and you want to monetize it by using direct mail offline here is a great way to stop leaving so much cash on the table. Here is a quick way that you can reap the benefits of offline sales with your online customers.

If you have an online list of any size and you are trying to increase your sales, try this one on for size:

Create a survey form on a separate web site that includes the name address, and any other pertinent information that you want to collect about your customers. Next, create and information product, or ebook that you can give away in exchange for the customer providing their valuable information.

This information product has to be valuable in order for someone to part with their information, especially since they are bombarded with marketing messages every day. Once you have collected their information, they have officially given you permission to market them through the mail and they know it. This is a great position to be in. You will give you a very high open rate on your direct mail pieces this way.

You can mail postcards to keep your fees low, and postcards have the added advantage of already being open and readable without an envelope. Mail your list at least once a month, beyond whatever marketing you were doing through email. Since you have such a captive audience, you will get a much higher rate of return than you were when you only emailed these same people.

Joshua Black is an online infopreneur, marketing consultant, copywriter and educator dedicated to helping the bootstrapping small business owner succeed.

Visit his flagship resource site for entrepreneurs at http://www.UnderdogMillionaire.com for the free Underdog Millionaire Wealth Pack: including a free e-book and daily wealth building tips for the bootstrapping small business owner in the areas of sales, marketing, motivation, product creation and more.

He is also the creator of the Ultimate Information Product Report. A system that will teach you how to create information products for free using free resources on the web, in as little as 5 days.

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